Multi-accounting

Also called: multiaccounting, multi-account management.

Multi-accounting is running more than one account on a platform without the platform concluding they belong to the same operator. It covers a lot of ordinary work — an agency holding a client's ad accounts, a seller with a storefront per brand, a creator with a channel per project, a research desk with a persona per beat — and it is the term the whole anti-detect category is searched under.

What makes it hard is that platforms are unusually good at the question, and only one of the four things they look at is the IP address. The others are the state a browser carries between sessions, the device it presents, and behaviour over time. Getting three of the four right is a setup that works until it does not. The multi-accounting page walks all four signals and what Argus separates for each.

The limit is worth stating plainly, because the market rarely does: separating accounts you are entitled to run is not the same as making a prohibited account permitted. Platform rules differ — some allow a second account outright, some on approval, some not at all — and that question is answered against the platform's terms, not by a browser.